Quotes from your price book
Materials and labor by the square foot, with templates for common rooms.
HomerAI for flooring companies
Flooring software for measures, quotes and installs
Flooring sales run from measure to quote to a long pause while samples sit on the counter. HomerAI books the measure, builds quotes from your price book, follows up during the decision, and documents subfloor and install with photos and checklists.
Sound familiar?
What gets in the way for flooring companies
- Measures need scheduling. Every quote starts with a site visit that has to fit a calendar.
- Customers compare samples for weeks. Without follow-up, the decision drifts to the store with the bigger showroom.
- Subfloor surprises. Damage found under the old floor needs to be shown, not just explained.
AI receptionist
Every flooring call answered, qualified and booked
Homer answers your line 24/7 — nights, weekends and while your office is on another call. It asks the questions your best CSR would, books into real open slots, and escalates anything urgent to your on-call person.
- Written from your website. Homer's instructions are drafted from your own services and service area.
- Hands off gracefully. Any caller who asks for a person gets one, with the details already gathered.
- Spanish and English, switching mid-call when the caller does.
We want to replace the carpet in three bedrooms with hardwood or LVP.
Nice upgrade. Roughly how many square feet, and are you leaning toward hardwood or LVP?
Maybe 600 square feet. Not sure yet — that's part of what we want to talk about.
Perfect. I can book a measure and samples visit Thursday at 10am.
Done. Measure visit booked · ~600 sq ft, hardwood vs LVP · confirmation texted.
An example call. Your receptionist uses your services, prices and schedule.
Checklists & photo proof
Know exactly what was done on every flooring job — and when
Build a checklist once and your crew works it on every job. Each item is stamped with the tech's name and the exact time, readings are captured on the spot, and before-and-after photos with annotations are attached to the job.
- Drafted from your website. Homer creates a checklist for each service you list — you review and adjust.
- Pass, flag or fail, readings and component checks, with required items your crew can't skip.
- Proof for customers and insurers. A clean, timestamped record of the work.
Flooring Install
Subfloor moisture (%)
9
✓ Jordan M. · 10/14/2026, 8:12 AM
Subfloor level and sound
PassFlagFail
✓ Jordan M. · 10/14/2026, 8:31 AM
✓
Old flooring removed and hauled
✓ Jordan M. · 10/14/2026, 8:46 AM
Rooms installed
✓ Bedroom 1✓ Bedroom 2✓ Bedroom 3✓ Hall
✓ Jordan M. · 10/14/2026, 9:05 AM
✓
Transitions and trim installed
✓ Jordan M. · 10/14/2026, 9:22 AM
Built for the work
How flooring companies use HomerAI
Subfloor photos
Annotate the water damage you found, so the change order makes sense to the customer.
Follow-up during the decision
A sequence keeps you in the conversation while they compare samples.
Install checklists
Moisture readings and room-by-room completion, stamped with time and installer.
Sales follow-up
Follow up on every flooring quote, automatically
Most jobs are lost to silence, not to “no.” Build a follow-up sequence once and HomerAI sends the texts and emails and drops the calls onto your team's list, on business-day timing.
1
Send estimate with sample photos
Send
···
2
"Want to see the samples again?"
Text
···
3
Answer material questions
Call
4
Install-week timeline
Email
Stops on reply. A booked job or an answered call ends the sequence automatically.
Marketing
Campaigns flooring companies run from HomerAI
Email, SMS and social posts built from your own customers and job photos.
Room transformation posts
Before-and-afters of carpet to hardwood.
Holiday-ready promo
Email an offer to install before the holidays.
Past-customer referral text
Ask happy customers to share your before-and-after with a neighbor.
Run more than one trade?
One platform for every service you offer
See HomerAI set up for your flooring business
Bring your website. We'll show you the receptionist, checklists and follow-up Homer drafts from it.