Marketing for home service businesses

Marketing that runs on your real jobs

Your best marketing is the work you did yesterday: the before-and-after, the 2am rescue, the happy customer. HomerAI turns it into social posts, email and SMS campaigns, and a website — and every lead they bring in lands in the same CRM that books and follows up on it.

See it in action

The marketing side of HomerAI in 40 seconds

Social post ideas from your job photos, email and SMS campaigns, the website builder, and the AI that reads the results back to you.

One system

No more marketing tool that can't see your jobs

A separate email tool doesn't know who had a tune-up last spring. A separate social scheduler doesn't have your job photos. HomerAI's marketing runs on the customer and job data you already have.

Social media

Post ideas written from your job photos, scheduled to Facebook from the CRM.

Social media

Email & SMS

Trade-ready templates, branded from your website, sent to the lists you already keep.

Email & SMS

Website & AI agents

A site that feeds the CRM, plus a chatbot and phone agent that turn visits and calls into bookings.

Website & agents

Social media

Every job becomes your next post

Homer looks at the photos your crews took on recent appointments and writes ready-to-post ideas: the copy, the best photo, and a suggested time. Review it, tweak it, and schedule it in one click.

  • Pick a goal — brand awareness, local search, lead generation, engagement, promotions, or reviews and trust — and the ideas are written for it.
  • Publish or schedule to Facebook from the CRM, with a calendar of everything going out. Instagram, LinkedIn and Nextdoor are on the way.
  • Real proof, not stock photos. Before-and-after shots from the job record are the posts customers actually share.
HomerAI social media AI overview for Facebook with the goal 'Brand awareness': a summary, wins, room for improvement, and three post ideas built from recent job photos, each with a suggested date and a Review & schedule button.

Post ideas drawn from 23 recent jobs and 41 photos.

Email marketing

Campaigns that look the part, without a designer

Pick your trade, choose a design and fill in the blanks — or let Homer generate templates from your website, pre-filled with your brand colour, tagline and services.

  • Promotions and seasonal templates for HVAC, plumbing, electrical and restoration, plus universal designs for any trade.
  • Send to any contact list, or schedule ahead for the first cold snap.
  • Opens and clicks on every campaign, next to the quotes and bookings they led to.
HomerAI marketing email gallery with trade filters (HVAC, Plumbing, Electrical, Restoration, Universal) and promotion templates for HVAC service, plumbing service and electrical safety, plus an AI Generate from Website button.
HomerAI marketing email list with totals for emails sent, recipients, open rate and click rate, and campaigns such as a fall tune-up special, maintenance plan renewal and storm prep checklist.
SMS campaigns

Texts people actually read

A two-line text about a tune-up slot, a holiday schedule or a cold-weather check-in gets read in minutes. Send to a list now or schedule it, from your own business number.

  • Delivery and click-through for every campaign.
  • Opt-outs counted on every campaign, so you can see when a list is being texted too often.
  • Drafts and scheduling. Write it now, send it the morning the weather turns.
HomerAI SMS marketing page showing messages sent, delivery rate and opt-outs, and campaigns including a spring AC promo draft, a scheduled holiday hours message, and sent cold-snap and fall tune-up campaigns.
Website builder

A website that feeds your CRM

HomerAI builds your website too, so the site that brings in your leads and the system that works them are the same product.

  • Generated with AI from a description of your business, your logo and your job photos — or import the pages you already have.
  • Lead forms into the CRM. Enquiries arrive as contacts, ready to enroll in a follow-up sequence.
  • Your own domain, with the security certificate handled, plus page suggestions and traffic by source.
HomerAI website builder theme picker showing four generated home service website designs — Modern, Classic, Bold and Fresh — each with a Use as a website button.
AI agents

Capture the demand your marketing creates

A campaign that makes the phone ring at 8pm only works if someone answers. HomerAI's agents work the channels your marketing points people to.

  • AI receptionist answers your line 24/7 and books into real slots. How it works
  • Website chat and voice answer questions, capture the lead and hand off to a person when needed.
  • Weather Agent watches the forecast for your service area and recommends timely campaigns.
  • Lead Finder finds businesses on Google that fit your ideal commercial customer, skips the ones already in your CRM, and ranks who to go after first.
HomerAI agent templates: Booking Agent, Chatbot for Website, Voicebot for Website, Weather Agent, Outbound Sales Agent and Lead Finder, filterable by customer service, marketing and sales.
AI marketing analysis

Your marketing, read back to you

Homer reviews how your Facebook posts actually performed alongside your email and SMS campaigns, quotes and new leads, and writes up what's working and what to change. LinkedIn and Google Ads analysis are on the way.

The Marketing tab of the HomerAI dashboard with an AI overview for the last 30 days: a summary of leads and campaign performance, wins, and room for improvement.
A year of marketing, mostly on autopilot

What a home service marketing calendar looks like in HomerAI

Spring

An SMS to last year's tune-up customers before the first hot week, and an email promo to everyone who got a quote but didn't book. Storm-season posts built from real roof and gutter photos.

Summer

The AI receptionist handles the peak-season call volume. Social posts feature the emergency jobs your crews turned around same-day, and reviews get requested while the work is fresh.

Fall

The Weather Agent flags the first cold snap and recommends a furnace-check campaign. Maintenance plan members get their renewal email; unsold system quotes go back into a follow-up sequence.

Winter

Frozen-pipe and holiday-hours texts, a year-in-review post from your best before-and-afters, and an AI read on which channels produced booked work — so next year's budget starts from evidence.

See your own jobs turned into next week's marketing

Bring your website and a few recent job photos. We'll show you the posts, emails and site HomerAI would build from them.