Field service software marketing is full of numbers nobody can trace. Here's how we measure what Homer actually changes in a business — and what we'll publish only once a customer has verified it.
Before: Calls after 5pm rolled to an answering service that took a message. Roughly a third of those callers booked with someone else overnight.
After: Homer answers, qualifies, and books into the live schedule. The morning board already contains last night's emergencies.
Metric to report: after-hours booking rate, before vs. after.
Before: One person built the board by hand every morning, then spent the day rebuilding it as jobs ran long.
After: The board is drafted overnight. The dispatcher reviews flagged exceptions and spends the rest of the day on customers instead of the calendar.
Metric to report: dispatcher hours on scheduling per week; drive time per job.
Before: Techs took notes, the office built the quote that evening, and it went out the next day — by which time the customer had two other bids.
After: Options are drafted from the tech's spoken findings and presented before they leave.
Metric to report: time from diagnosis to quote delivered; estimate close rate.
You can't claim an improvement without knowing where you started. Before go-live we capture these from your existing system, and we report against them at 30, 90, and 180 days.
Inbound call volume, answer rate, abandoned calls, and how many of them ever became a booked job — split by hour of day.
Jobs per truck per day, drive time per job, first-time fix rate, and how often a window is missed.
Average ticket, estimate close rate, time from diagnosis to quote, and the value of deferred work that never came back.
Days from job complete to invoice sent, invoice to payment received, and total receivables over 30 days.
Office hours spent on scheduling, job write-ups, invoicing, and collections — the headcount question owners actually care about.
Review volume and rating, on-time arrival rate, and how often a customer had to call to ask where the tech is.
Every figure on this site that describes a real business will name the company, the period it covers, and how it was measured — or it won't be here at all. If you want to talk to someone running Homer today rather than read a testimonial, ask us and we'll make the introduction.